From Kickstarter success to the most recent launch of the Pebble Time and Pebble Time Steel, Pebble CEO Eric Migicovsky and his team of roughly 130 have not been resting on their laurels. The Pebble Time Round is the startup’s first round-shaped smartwatch and Migicovsky is extremely proud of it.

The Pebble Time Round is what you’d get if a Pebble shacked up with a Swatch