A Quick Take On Apple’s Camera

Man oh man, the Internet is exploding about complaints about Apple’s iPhone 4. There are white spots or yellow splotches on the screen, reception issues and now a yellowing camera.

The camera thing made me take a step back and explore Apple’s short dabbling in photography.

I love a trip down memory lane! Back in 1994 Apple decided to release the QuickTake 100. A quite ugly camera touting 1MB of memory capable of taking 24bit 640×480 pictures – all in PICT format. All for a lofty $750. Apple then beefed up the camera a little bit in 1995 with the QuickTake 150 ($700). Now sporting the ability to convert pictures to JPEG, TIFF and BMP. Also, the QuickTake 150 kit included a separate close-up lens that allowed focusing at approximately 30 cm. Apple offered a factory upgrade to the QuickTake 100 changing the name to the QuickTake 100 Plus, which included all the functionality of the QuickTake 150.

Then came the vastly improved QuickTake 200 in 1997 for a reduced $600 price tag. Now supporting native TIFF, BMP, PCX, JPEG, QuickTake formats, 5MB expandability on SmartMedia storage and a much faster shutter. The camera was also completely redesigned and features a LCD preview monitor. Little known was the fact the Fujifilm actually built the camera. However, when Steve Jobs joined the company back in 1997 the QuickTake, as well as the Newton line of products, the LaserWriter printer line we axed to save Apple – which according to a recent interview at D8 was 90 days away from bankruptcy.

Ah, now to dig up the Newtons. The much maligned but much loved PDA’s from everyones favorite fruit named company.