Now the iOS 4 is out, we are ushering in the age that EVERY app on the planet earth will have ads in it.
Ads in and of themselves are not necessarily evil – even though I despise them. I do understand they are needed to pay the bills (hey, I have ads and they do pay the bills). What is evil is the hyper targeted, geo located, extraordinarily intrusive analytics that accompany them. Thankfully hidden in Apple’s iOS4 TOS it includes an option to opt out of the nasty analytical part of iAds.
While you are at it be sure to opt out of AdSense tracking too!