Universal Continues iTunes War Cry

NBC Universal on its warpath against Apple is ending its iTunes after December. Now I think this is a classic case of “cutting off your nose to spite your face.” Apple is NBC’s biggest video supplier, which even eclipses their free Flash player, but NBC is arguing that it wants to bump prices and Apple doesn’t.

I understand the need for a company to make money, and I understand Apple’s desire to keep a universal price structure. But we have seen Apple has bent the rules when it comes to music pricing, so let them bend the rules for video pricing. If NBC wants to charge $50 an episode, so be it – then the consumers will flex their muscle in not buying the content.

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